PURPOSE TOUR MERCH LAUNCH

Last week Urban Outfitters kicked off the launch of Justin Bieber’s Purpose Tour Merch with a few amazing events. I had the opportunity to cover the New York City launch at their Herald Square store.

Not only did Beliebers line up early that morning for the event, they eventually wrapped around the block. The night was full of all the best Bieber hits played by DJ Getlive! and even Brooklyn Brewery provided drinks as fans sang Justin’s lyrics at the top of their lungs. Just when you thought the night couldn’t get any better, a few lucky fans won some merch signed by the Biebs himself.